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About PGDM Program
The PGDM in Business Analytics program at SKIPS University is a dynamic and comprehensive two-year, full-time Post-Graduate Diploma in Management (PGDM) program. The Business Analytics prepares students for data-driven business roles in the real world in collaboration with IBM. It combines analytical expertise, real-world application, and strong placement.
This program is designed to equip students with specialized knowledge and versatile skills, allowing them to excel in their chosen fields of expertise. The core objective of the PGDM in Business Analytics program is to provide a well-rounded education that combines in-depth knowledge in two specialized areas, empowering graduates to excel in their chosen career paths.
In today’s competitive business world, this program ensures that students are not only industry-ready but also possess the versatility to thrive in diverse roles and industries, making them highly sought-after professionals in their respective fields.
A Track Record of Academic Excellence
Core Skill Sets You Will Develop
Market Research
Brand Management
Digital Marketing
Retail Management
Banking
Financial Planning
Taxation
Portfolio Management
Talent Acquisition
Employee Relations
HR Strategy
Conflict Resolution
Global Market Analysis
International Trade
International Laws
Negotiation
Data Analysis
Predictive Modelling
Data Visualization
Critical Thinking
Our Key Features
Our program offers an immersive experience with over 3600 hours of active learning, ensuring you acquire in-depth knowledge and skills in two specialized fields.
Apply your dual specialization knowledge to real-world challenges with over 1200 hours of hands-on projects. These projects simulate industry scenarios, enhancing your problem-solving and cross-disciplinary teamwork abilities.
Effective communication is essential across diverse fields. We provide over 200 hours of language training, focusing on enhancing your language proficiency, communication skills, and intercultural competence, preparing you for global career opportunities.
Beyond academic expertise, we prioritize your career readiness. Our dedicated module, spanning over 100 hours, focuses on developing essential skills like critical thinking, negotiation, leadership, and time management, making you a standout candidate in today's competitive job market.
Immerse yourself in real-world industry experiences with over 600 hours of practical exposure. Engage in live projects, internships, and networking opportunities to build valuable connections and collaborate with industry experts, gaining insights into the dynamics of both specializations.
You'll earn prestigious industry certifications related to your dual specializations. These certifications enhance your professional profile and make you a highly sought-after candidate by top companies in both fields. Also, delve into an extensive repository of over 150 meticulously designed case studies that mirror complex real-world business scenarios.
Why PGDM in Business Analytics as a Career?
Job Security
Competitive Edge
Career Diversification
Higher Earning Potential
Leadership Potential
More Opportunities
Course Structure & Specialization
TRIMESTER-I
- Management Concepts and Practices
- Financial and Cost Accounting
- Fundamentals of Marketing Management
- Statistics for Managers
- Computer Skills for Managers
- Employability Enhancement Programme ELT-I
- Employability Enhancement Programme Soft Skills-I
- Live Project-I
TRIMESTER-II
- Communication Skills
- Financial Management
- Managerial Economics
- Organizational Behaviour
- Management Information Systems
- Employability Enhancement Programme ELT-II
- Employability Enhancement Programme Soft Skills-II
- Live Project-II
TRIMESTER-III
- Corporate Communication
- Advanced Marketing Management
- Macro Economics
- Production and Operations Management
- Human Resource Management
- Research Methodology
- Employability Enhancement Programme ELT-III
- Employability Enhancement Programme Soft Skills-III
- Elective - I
TRIMESTER-IV, V AND VI
- Industry Internship Programme
- Business Environment (India and World)
- Employability Enhancement Programme Soft Skills - IV
- Course of Independent Study (CIS)
- Legal Aspects of Business
- Strategic Management
Electives (TRIMESTER-IV, V and VI)
MARKETING
- Sales and Distribution Management
- Integrated Marketing Communications
- Digital Marketing
- Social Media Marketing
- Business to Business Marketing
- Services Marketing Management
- Product Management
- Retail Management
- Marketing Analytics
Electives (TRIMESTER-IV, V and VI)
FINANCE
- Marketing of Financial Products
- Merchant Banking
- Security Analysis and Portfolio Management
- Risk Management
- Banking Operations and Management
- International Financial Management
- Financial Derivatives
- Taxation
- Financial Planning
Electives (TRIMESTER-IV, V and VI)
HUMAN RESOURCE
- Talent Management
- Training and Development
- Performance Management
- Compensation Management
- Strategic Human Resource Management
- Industrial Relations and Labour Legislatons
- Organizational Development
- HR Analytics
- International HRM
Electives (TRIMESTER-IV, V and VI)
INTERNATIONAL BUSINESS
- Export Import Procedures and Documentation
- International Trade
- International Financial Institutions and Trade Agreements
- Global Marketing Management
- International Supply Chain Management
- International Financial Management
- International Laws
- International Business Methods
- International HRM
Electives (TRIMESTER-IV, V and VI)
BUSINESS ANALYTICS
- Database Management Systems
- Data Warehousing
- Exploratory Big Data Analytics
- Cloud Computing
- Programming with Python
- Artificial Intelligence & Machine Learning
- Blockchain Technologies
- Data Visulization
- Predictive Analytics
Our Recruiters
Eligibility & Selection Process
Students pursuing or having completed a minimum of three year graduate programme in any discipline with minimum 50% (45% for SC/ST/OBC) aggregate marks from any university, recognized by Association of Indian Universities (AIU)/AICTE/UGC, are eligible for Post Graduate Studies in Management. Students appearing for their final examination in April-May 2025 can also apply. However, they should produce documentary evidence of having passed the graduation examination with minimum aggregate marks as specified above, on or before 30th July 2025, failing which the students will forfeit their admission. The student must have completed the graduation examination process before joining the institute.
Student besides fulfilling the above qualifications is required to appear for one of the national level management entrance tests namely CAT/CMAT/XAT/MAT/ATMA/GMAT or state level selection test, if any conducted by the respective state regime.
Stage 1
The applicants shall be shortlisted based on the general rank figured after assessing the below mentioned accompanying parts and their subsequent weightages:
45%
Screening Process Aptitude Test – Group Discussion – Interview)35%
Score within the Common Admission Test (CAT, XAT, CMAT, ATMA, MAT, GMAT)15%
Score for educational performance in (XStd., XII Std., Under Graduate Degree/Post Graduate Degree)5%
Weightage for participation in (Sports / Extra- curricular activities / Gender diversity)Stage 2
Declaration of consolidated merit position for each of the candidates.
Stage 3
All the merit positioned candidates will be called for counseling at different time slots depending upon the rank.
Admission cut-off date will be announced along with the declaration of the merit list.